Every property development success starts with one question: will the numbers work? Whether you're building a granny flat, dual occupancy, or subdivision, understanding feasibility is what separates profitable projects from expensive mistakes.

Here's the simple framework professional developers use — and how to apply it to your project.

The Basic Feasibility Formula

Development Margin = (End Value − Total Costs) ÷ Total Costs

Professional developers typically target a 15–20% margin as their minimum. Below 15%, the risk usually outweighs the reward.

Step 1: Calculate Gross Realisation (End Value)

This is what your completed development will sell for. Be conservative — use recent comparable sales, not agent estimates.

Example — Dual Occupancy:

Pro tip: Look at sales within 1km, within 6 months, of similar size and quality. Don't use the highest sale in the suburb — use the median.

Step 2: Calculate Total Costs

Most first-time developers underestimate costs by 20–30%. Here's the complete list:

Acquisition Costs

Holding Costs (Budget 12–18 months)

Professional Fees

Construction Costs

Use $2,000–$3,500 per square metre depending on quality and location. Don't forget:

Approval and Compliance Costs

Selling Costs

Step 3: Calculate Your Margin

Example — Dual Occupancy Development:

Gross Realisation$1,730,000
Land purchase ($900k + stamp duty $35k)−$935,000
Holding costs (12 months)−$45,000
Professional fees−$25,000
Construction ($650k + $100k site works)−$750,000
Approvals and contributions−$35,000
Selling costs (2% + marketing)−$50,000
Total Costs$1,840,000
Project Profit/Loss−$110,000

This deal loses money. You'd need to either buy the land for ~$750k, build for ~$550k, or sell for ~$2.1m to make it work.

Step 4: The Sensitivity Test

Before committing, test what happens if:

If your project still works under these scenarios, it's likely a safe bet. If not, reconsider.

Quick Feasibility Rules of Thumb

When to Walk Away

Not every site is a development opportunity. Walk away if:

The best developers say "no" to 90% of opportunities. Patience and discipline beat optimism every time.

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